Architecture | Interior design | Luxury | Clothing | Publishing | Media | Advertising | Public Relations | Marketing Service
A talented creative and brand strategist with 12 years of experience covering advertising, communications, projects management, Motion Graphics and graphic design.
Created his own advertising agency in France in 2000 with a very quick recognition, earned excellent critiques. Interviewed by the French press and television as the CEO of own advertising agency, and projects featured at a number of occasions.
Value offered
• Global communication and management of teams and projects
• Leading consultancy assignments
• Strength in making proposals and giving advice
• Strategic recommendations, definition of budgets, planning
• Contribution to business development
• Securing commercial relationships and clientele satisfaction
• Analysis and management of institutional budget and deployment of projects
• Good working knowledge of French markets/French Design touch
Why you Should or Should Not Hire Me
You should hire me if…
- you are looking for someone who is talented and a quick learner.
- you are in need of a technical minded person.
- you appreciate ideas and creativeness as much as you appreciate quality work.
- you want a person you can trust to get a job done - someone you don’t have to watch every minute.
- you want an employee who cares about his work and what it represents to the firm.
- you are looking to grow a quality team with more quality people.
- you believe teamwork is only as good as the individual contributions of the team members.
- your company is a steady or growing company with good ideas and decent potential.
- you believe that your clients’ needs are best met by quality people.
If this sounds like you, then give me a call right away. Maybe I’ll even work for you for free. Okay, probably not, but it wouldn’t hurt to ask! However…
You should NOT hire me if…
- you need a person to “rescue” your department from years of turmoil.
- you need someone who you can dump on emotionally (I’m a good listener - but not that good).
- you are suspicious of anything you don’t understand.
- you hate the Dilbert comic strip. (Lighten up!)
- you are overly protective of your job and play a lot of politics.
- you come to work to socialize and make friends more than you do to work.
- you like to blame new employees for your’s or other’s errors.
- you think “blogs” and “web 2.0″ are recipes for trouble.
- you believe a 17″ monitor from 1985 and a dirty ball mouse is “good enough”. (yikes!)
- you like to tell the “new guy” all your family shenanigans. (I don’t reciprocate - sorry!)
- you like to get everyone’s attention about every 30 minutes to talk about a “crisis”.
- you think a bubble test will tell you everything you need to know about me.
If this sounds more like you or your company, save you and me both the trouble. We’ll both be better off in the long run.
If you are totally torn and don’t know what to do, you can always read my blog. If it totally outrages you, let’s not even do that interview thing. If you find it odd or quirky, that’s cool. If you love it, I might worry about you, but I’m sure we’ll be friends eventually. Maybe. At least good co-workers!
[ WHAT I WANT ]
>• Inject NEW and FRESH ideas in branding strategy;
>• Manage all communication projects / advertising initiatives with outside Media, Agencies and Suppliers;
>• Lead and build a team of multi-faceted creatives with diverse interest in latest trends
>• Share ideas with management and be entrusted with the development and full responsibility of the team
>•Be valued and rewarded for my total devotion for the company
>• Category:
Advertising/Marketing/Communications
>• Industry:
Architecture/Interior design/Luxury/Clothing/Publishing/Media/Advertising/Public Relations/Marketing Services
1 minute project for AEDAS, presented in MIPIM 2008
Branding Creative Director | Strategic Thinker | Architecture | Interior design | Luxury | Clothing | Publishing | Media | Advertising | Public Relations | Marketing Service...
A talented creative and brand strategist with 12 years of experience covering advertising, communications projects management, and graphic design.
Created his own advertising agency in France in 2000 with a very successful word of mouth critiques. Interviewed by the French press and television as the CEO of own advertising agency, and projects featured at a number of occasions.
Value offered
• Global communication and management of teams and projects
• Leading consultancy assignments
• Strength in making proposals and giving advice
• Strategic recommendations, definition of budgets, planning
• Contribution to business development
• Securing commercial relationships and clientele satisfaction
• Analysis and management of institutional budget and deployment of projects
• Good working knowledge of French markets/French Design Touch
| EXPERIENCE |
09/2007
BIRTH (freelancing)
Branding
Communications
Graphics
Motion
Business dev.
Arts
—
09/2006-06/2007
AEDAS - Hong Kong SAR (www.aedas.com)
Artistic Director
4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.
Reported to the Chairman; responsible of a team of 1 design manager and 3 designers in Hong Kong office.
My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.
Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000.
04/2006-06/2007
MAJESTIC - Hong Kong SAR
Art Director
Majestic Furniture & Interior Design Limited targets on Hong Kong and Canton province. They target not only the residential customers, but also commercial customers, such as retail shops and offices. As used to perform professional technology, Majestic were producing showflats and providing furniture packages as joint promotion with over 80% of Hong Kong main property developers.
Reported to the CEO; responsible of a staff of 8 designers.
To manage the Design Department of eight staff in interior design and graphic design;
To oversee the design for the company, the setup of its showrooms, and the show flats of the land developers;
To develop an international image for the group of companies;
To manage all the marketing projects, development of the websites, events such as exhibitions, marketing promotion through any media (newspaper, magazine, commercials etc.)
—
06/2004-08/2004
CONTAINERS DU MONDE (ASF) - France
Communications Director
Exotic furnish chain with 25 branded stores and approximately 1,000 employees all over France. Sold products include furnishing from Asia, Africa and Indonesia.
Reported to the CEO.
In charge of internal / external communications of the group;
To develop a strategy of communication for the 25 branded stores;
Made recommendations on shop interior decoration/design and organized shop openings.
—
12/2002-03/2004
TRAFIC TEAM - France
Artistic Director / Project Manager
An advertising agency based in the south of France with an annual turnover between 5M – 10M Euros. Clients were from all sectors including cosmetics, services, governmental institutions, trade institutions, farm produce and wine growing industry.
Reported to the CEO.
Reason for leaving: Company went bankrupt because clients failed to pay.
Since my appointment, I gained loyalty from several accounts and secured new accounts in various sectors. Accounts included Mairie de La Brède, Group Panther (International Brand), Institut Arnaud, Jean-Claude Biguine, Cottage, Bonzaï Hotels, Kargo-Brico-Lots (1-2M euros budget/year), Sitoflor, Wynn's, B3e, Alliance Bordeaux...
08/1998-11/2002
DUM-DUM - France
CEO - Creative Director
An advertising and web design agency created by myself and was highly complimented on its quality of care and individuality by the craftsmen, SMEs and Large Accounts. The Internet creation sites benefited from media coverage, thanks to our "upmarket" positioning. As a result we proceeded to the TV channel M6 Bordeaux and received a feature/an article in the daily "Sud-Ouest" in Bordeaux. Our site was nominated for Publissimes 2000 (a competition organized locally by ESC "Ecole Supérieure de Commerce" of BORDEAUX to reward the best advertising companies in all media categories), and we had more than 20,000 connections within the first month of existence. We also had an excellent review on www.Praktica.net; where it was the site of the week.
Between 700,000-900,000 Euros of revenue was generated during the fourth year of operation.
Permanent staff of 2 associates + freelance staff for occasional projects.
Reason for termination: Incredible amount of taxes in France
Accounts secured included institutional, B2B, law firms, professional guides/reviews, cosmetics-beauty-fashion international companies and other corporations. Because of our creativity, we gained loyalty of companies such as subsidiaries of IBM and Mediamétrie (the biggest company in audience rating-Paris Inter-professional audience measurement and survey company].
—
11/1997-07/1998
EGMA CONCEPT - France
Artistic Director
An advertising agency based in South of France with 3 employees Clients were from big corporation and institutions. The biggest client was Ministry of Gabon, Africa.
Reported to the CEO.
Responsible for clientele development and design objects.
—
04/1997-10/1997
EDITIONS DU HA - France
Graphic Designer
A publishing house publishing approximately 20 books, reviews, maps and guides of cities.
Reported to the CEO.
—
07/1996-04/1997
SBR - France
Graphic Designer
A printing company of 10 staff with clients ranging from architects to government institutions and corporations.
Reported to the CEO.
In charge of building a graphic studio and managed a digital printing department.
—
05/1994-04/1996
AXIOMA - France
Graphic Designer
A business centre of 10 staff providing facility and secretarial service to tenants.
Reported to the CEO.
To provide graphic design and print services to tenants.
—————————————
PROFESSIONAL TRAINING
HND Communications
(in French: D.U.T. communication enterprises_Strategy-Design-Marketing)
—————————————
LANGUAGES
French (mother tongue), English, basic Spanish
—————————————
TECHNICAL PROFICIENCY
• MACINTOSH or PC
• QUARKXPRESS - ILLUSTRATOR - INDESIGN - PHOTOSHOP - ADOBE ACROBAT PRO - ADOBE PREMIERE - ADOBE AUDITION - ADOBE ENCORE DVD - BLOGGING – PODCASTING – AUDIO – VIDEO – DEEJAYING - RESOLUME - FINAL CUT PRO - MOTION...
• INTERNET – Basic HTML - Office 2007 (Outlook-Word-Power Point…)
• Actually learning MOTION GRAPHICS (Final Cut Pro, Motion3, LiveType, Soundtrack, Color, Compressor, After Effects…)
—————————————
OTHERS
• Availability: Immediately
• French passport holder
• Internet life:
Facebook_Vox_Suprglu_Technoratti_Stumbleupon_Blogger_Coroflot_Linkedin_Openbc_Viadeo_Squidoo_Wink_Ning_Hotgigs_Calgoo _Twitter… Well... I think I'm connected.
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